Career Trends: Growing Popularity of Sports Management as a Career Choice

3 min read

Edition: August 16th, 2021
Curated by the Knowledge Team of ICS Career GPS


It is vital to recognise that the sports sector has changed and now demands competent managers. (Image Credit: Stock Adobe)

Sports Management professionals are in demand in the ever-expanding global sports industry. These professionals will be at the forefront of an unprecedented industry growth that has predicted to see a six percent increase in global value to almost £530 billion by the year 2022.

  • This industry growth is being led by the emergence of E-Sports, Virtual Reality Technology, dynamic nature of sports consumerism and a lot of other factors.
  • The sports industry needs sports management professionals to monitor and manage the industry through this period of growth.

As a result, more and more students are warming up to the profession, with so many opting for a Bachelor’s and Master’s Degree specialising in Sports Management among other related qualifications.

What is Sports Management? 

Sport is no longer considered a sideshow of global business activity and is now an independent giant industry in its own right.

The industry needs to be run by experts with a wide range of managerial skills in finance, law, analytics, human resources, and many other traditional business competencies but with a specific focus on the diverse dynamics of the sports industry.

Gone are the days of dependence on mainstream business professionals. There is a requirement for industry specialists to fundamentally understand and develop the colossal sports industry.

Sports Management professionals have skill sets that enable them to

  • Manage athletes
  • Generate wealth through marketing and sales strategies
  • Manage staff of national sport organisations and global companies associated with the sport

These varied career opportunities demand specific skill sets. To cater to the demand, many educational institutions are now offering programmes in Sports Management.

Why should students consider Sports Management as a career? 

  • India has a long and significant history in terms of its contribution to the global landscape of sports.
  • Despite that there is still a significant lack of qualified Sports Management professionals within the country.
  • While Sports Management education around the globe has expanded to reflect the consistent growth within the sports industry, these platforms are not uniformly available throughout India.
  • Arguably, this also creates an opportunity for higher education institutions to develop Sports Management degree programs that provide a professional pathway for Indian nationals into the fastest expanding global industry sector. 
  • It is vital to recognise that the sports sector has changed and now demands competent managers.
  • Now, is the time for aspirants to actively seek undergraduate and postgraduate programs in Sports Management to be a part of the sunrise sports industry.
  • Careers in Sports Management provide real opportunities to individuals to make an impact within the community, work with high profile athletes and parlay a passion into a prosperous career. 


(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)

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