5 Essential Tips for Content Writers to Succeed in the Age of AI Content

Education & Career Trends: May 2, 2023
Curated by the Knowledge Team of ICS Career GPS

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• Excerpts are taken from an article published on makeuseof.com

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If you are interested in writing as a profession, you have probably wondered if AI tools like ChatGPT will soon be a replacement for traditional writers.

However, you don’t need to worry. On the contrary, you can leverage it and take charge of your career, using these new tools to your advantage. With more businesses turning to AI, there are effective ways you can stay relevant in the job market as a writer.

1. Work Responsibly With AI

• The best thing you can do is think about your career and the responsible ways to use AI as a content writer or editor.
• AI can make you more productive and efficient, so use it.
• It helps you write emails, create a travel itinerary, and summarise complicated articles in a few minutes.
• Using AI, you can ideate much faster and develop a viable content strategy.
• However, AI tools have limits. For instance, you can’t expect ChatGPT to provide sources for the information it gives you.
• While you can train an AI app to write in your voice, it doesn’t have hands-on experience or your unique perspective. AI can only replace you if you become a lazy writer, so use it responsibly.

2. Upgrade Your Skills

• Since AI apps depend highly on effective prompts, you can even learn how to begin a career in AI prompt engineering.
• Another essential skill to develop is critical thinking.
• A publication on identifying and managing AI bias states that AI is prone to bias, so it still requires human checks and balances. Critical thinking can help identify and manage bias in AI systems.
• Adding skills that complement your writing skills will also increase your value in a team.
• For instance, if you’re a social media writer, you can learn data analysis, data storytelling, video production, and content strategy.
• You can also master other forms of writing that can’t be completely automated with AI.
• Grant writing, news reports, technical papers, and white papers are some forms of content you can consider. These require in-depth research, interviews, and practical experience—tasks that AI can’t do for you or that still need human fact-checking.

3. Maximise Your Human Capabilities

• Once you’ve gained new skills, maximise them to create quality and impactful content.
• Remember, AI is effective for routine tasks, but you have irreplaceable human abilities.
• AI can’t conduct interviews for you, show empathy, or attend a physical event you have to write about. You also can’t ask AI to meet a client or to optimise your articles for search engines.
• You can use AI tools to polish your writing, get feedback, or generate ideas.
• However, an article written solely by you will sound very different from an article written by AI.
• If you use AI to write your content entirely, all these unique aspects you can bring to an article will be lost.

4. Rebrand and Distinguish Yourself

• Rebranding is one way you can differentiate your content from others.
• A good branding strategy will help your clients and potential employers know what makes you different from thousands of other writers and AI writing tools.
• If you decide to work with AI writing tools, you can market yourself as an AI-assisted writer, AI writing creator, or AI content strategist.
• There are thousands of professional writers on the internet. But fewer writers are experienced in healthcare, computer science, education, or nonprofit work simultaneously.
• Use these unique combinations to your advantage.

5. Challenge Yourself to Stay Creative

• It’s easy to become overdependent on an AI tool. However, writers must continue to challenge themselves to be creative.
• Developing creativity skills is one way to stay relevant.
• AI cannot remove the space for human innovation. After all, most books, inventions, technology, and ideas you consume today didn’t come from AI.
• Furthermore, AI can be unpredictable and unreliable, as it is only as good as the data it is given.
• Overdependence on AI can even be counterproductive. According to The World Economic Forum, as AI becomes more intelligent, it becomes more distracting. AI doesn’t give you the space to unwind, daydream, reflect, and collaborate. These are activities that spur creativity.

AI is bound to get more intelligent and efficient in the future. Learn to use it responsibly and effectively. Even if it disrupts the writing industry, consider it a challenge and continue writing, thinking, and creating.

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(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)

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