Top Jobs For Marketing Graduates

Career Trends: June 5, 2022
Curated by the Knowledge Team of ICS Career GPS

---

---

Content Credit:

• Article by Shannon Cook, published on businessbecause.com. Original article link.

---

If you’re business savvy and want to combine your creative side with an aptitude for data analysis, getting a master’s degree in marketing could be the perfect route.

Marketers are responsible for promoting a company and the product and services it sells. People who work in marketing typically organise and implement both inbound and outbound promotional campaigns that raise awareness of a brand and use marketing methods to attract and retain consumers.

In a business world that’s undergone vast digital transformation, marketing grads can expect to find a variety of challenging roles within the marketing and technology sphere. 

Here are five exciting jobs you could land after completing your master’s in marketing:

1. Digital marketing officer

• Becoming a digital marketing officer is likely to be high up your list if you’re interested in a career in marketing.
• The role involves combining managerial, organisational, and technical expertise to lead digital marketing strategies.
• You can leverage you business master’s degree to land internships and gain practical skills including data visualisation, marketing decision-making, and tailored selling strategies.

2. Marketing consultant

• Students looking to apply their communication, leadership, and strategic thinking skills may consider a career as a marketing consultant.
• Marketing consultants advise clients on effective advertising strategies to grow the customer base and boost sales.
• You can build the skills required for specific roles and identify your strengths through coaching, workshops on areas like storytelling, and guest speaker events.

3. Product marketing manager 

• Working as a product marketing manager involves defining the messaging to promote specific products or services and helping to grow these products through research and analytics.
• A marketing degree helps students enhance their data-driven problem-solving skills and identify gaps in the market when launching a product.  
• Many internet and e-commerce companies, like Google, Shopee, and Grab, hire product managers and product operations managers

4. Brand manager 

• Master in marketing programmes can also help you forge a career in brand management, which involves using research and data to alter customers’ perceptions of a brand.
• It is necessary to learn about the importance of building an exclusive brand image to raise customer curiosity. 
• Marketing students gain experience dealing with real business cases and clients from top companies, and applying their knowledge to guide branding strategies.
• You can also engage in video game marketing technology, which involves studying people’s eyeballs and visual patterns to learn how advertising campaigns should be designed. 

5. Fashion marketing jobs

• In a hugely competitive market, fashion firms are leading marketing trends.
• Top brands like Gucci, Chanel, and Zara use cutting-edge tech like virtual reality to bring their designs to a virtual audience.
• Marketing grads with a penchant for fashion, analytics, and sales might opt for one of the many fashion marketing jobs, including roles like market research analyst, sales manager, or brand marketing manager at luxury fashion companies like LVMH or Burberry.

Many of the marketing jobs of the future don’t exist yet, so you’ll need more than just traditional marketing skills to succeed in a rapidly changing business world. 

…

---

Have you checked out yesterday’s blog yet?

Tips to get a New Job in a Different Industry

---

(Disclaimer: The opinions expressed in the article mentioned above are those of the author(s). They do not purport to reflect the opinions or views of ICS Career GPS or its staff.)

Like this post? For more such helpful articles, click on the button below and subscribe FREE to our blog.

---

---

---